Brand Design Process

Branding is not only your Logo Design, brand and identity design convey your goals and your brand voice into visual elements.

 

For a successful business is important to have a great product but also show your customers that your product is the best choice and connect with them sharing the same values and vision.

 

That is why having a strong brand identity design is crucial for every company and I will help you build a unique brand design that connects with your values and make it relevant to your clients.

How I can help your business

I help you create a memorable logo design that stays timeless and transmit what makes your business unique to connect with your customers.

Brand Identity is really important for your business growth as it describes your brand through visual elements, I will help you build a strong brand identity that stand out from your competitors and attract new customers.

Having a cohesive brand it’s important in the long term to build a loyal customer base, I help you build a Brand Guidelines to help your business maintain your objective through visual elements.

Do you think that your logo design is looking outdated or you want to give your business a new look and feel, I help you rebranding your business and connect with your new objectives and maintain your brand modern and up-to-date.

Do you think that your business is not connecting with your audience and your visuals do not have the results you are looking for? I can help you analyze your branding strategy and find what is not working and fixing it to create a strong brand identity.

1. Connect

The first step on my brand design process is to connect with you and hear your idea and goals with this project.

2. Define Ideas and Strategy

Once we start talking about the project, we will discuss the idea behind your brand and what strategy we will follow to build a strong brand identity aligned with your values.

3. Research and Competence

When we have a clear vision on the strategy to follow, the next step is to make a complete research of the market, analyze the competitors and create a buyer profile.

4. Study

When we have all the data required for the project, the next step is to create the first concept that reflects your brand values, message, and voice at the same time that we build a strategy to differentiate your brand from competitors.

5. Identity design

Once the visual mood board and the strategy is clear it starts the designing process where I design the Logo Design for your brand and the branding elements that will support the brand.

6. Presentation

When the brand identity design process is finished I send you a presentation to introduce you to the visual elements of your brand and how they connect with your audience, differentiate you from your competitors, and transmit your brand essence.

7. Improving Details and Brand Guide

Once the last details of the branding project are polished I send you the final files and a Brand Style Guide with all the information and guidelines on how to use your brand visual elements to create a cohesive graphic design style.

Tell Me Your iDEA