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Starting a business is an adventure fueled with vision, ambition, and problem-solving. But perhaps the greatest obstacle every founder must navigate is explaining a new concept in a way that gets everyone to “get it” instantly. Investors need to understand your plan, potential users need to understand why they need your product or service, and team members need to understand how to build something they’ve never seen or heard of. This is where explainer videos shine, breaking down the complex details, capturing attention quickly, and creating emotional engagement with audiences.
For startups, having an explainer video isn’t just a “nice-to-have” marketing tool—it’s often the most powerful way to communicate your brand story. Many successful companies have leveraged explainer videos to gain traction early on. If you’re considering producing one, resources like https://www.kasradesign.com/explainer-video-production/ can help you understand the process and connect with professionals who specialize in animation-driven storytelling.
In this article, we’ll show you the best startup explainer videos, go through the best startup video examples, and unpack, once and for all, why explainer videos are one of the most effective tools in a founder’s toolbox.
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Many startups find themselves in the uncharted waters. They are introducing innovative products or disruptive services to their market, and that generally means that the audience does not have a frame of reference. Written copy or static images can only go so far when you are trying to introduce an entirely new concept.
Explainer videos fill this content gap by combining interesting visuals, engaging narration, and dynamic motion design. Startups can:
When you watch the best startup explainer videos, there is one key element they all have in common: they are all clear. There is no jargon, no over-explaining: just a simple and clear story told with creativity.
To gain a clearer distinction regarding the effectiveness of explainer videos, let’s examine some real-world examples by startups that successfully delivered their message while employing a specific aesthetic.
When Dropbox was released, cloud storage was a novel concept for a lot of users. Rather than explaining “servers” and “synchronization” in depth, their explainer was simple, visually straightforward, and leveraged comedic tone and analogy to assist in explanation. The result was a flood of user sign-ups, which contributed to their upward trajectory.
While the launch video for Dollar Shave Club did have a humorous edge, the essence of the video is still an explainer video. In a few short minutes, the founder explained the subscription model, offered a value proposition, and why they were better than standard competitors.
The world was already crowded with workplace tools when Slack was launched. Slack’s animated explainer video uses the pain point (too many emails, too much chaos) and then shows Slack is the simple solution. The visuals playing out in the video matched the real interface product, which allowed viewers to picture themselves using the product immediately.
For a lot of people, managing money is a scary proposition. Mint’s explainer video was able to take the mystery out of personal finance, using clean design to visually appeal and a storytelling rapport as a way to connect with viewers, as opposed to inundating them with data. Simply put, it made ease-of-use feel easy.
When Airbnb was first starting, their biggest challenge was not explaining a platform, but convincing people to trust strangers with their homes. Their explainer video was designed to take the unemotional approach and instead, humanize an idea of how both travelers and hosts would benefit from the experience.
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As shown in these examples, there are several elements that make explainer videos an effective vehicle for startups, without fail:
Startups should consider explainer videos to be a part of their core marketing strategy, not as an afterthought. When you begin a partnership with an explainer video service to create your video, you can be assured that it will not only look good, but it will produce measurable results.
There are different styles of explainer videos. The explainer video style you choose depends on your service, your audience, and your budget. The main explainer styles you’ll find are:
The 2D or 3D animation style will allow you to be creative and explain concepts that might not even exist yet in the real world. These are particularly useful for SaaS startups, fintech, or a product that is still in its infancy stages.
Highly polished and professional, motion graphics explainer videos are typically explicative and rely on clean graphics and typography. This is great for companies that want to showcase clarity and clearly defined structure.
Live film might work best for case startups that have a founder who people might relate to or products that may be best shown in a live human experience.
Whiteboard explainer videos are done in a simple sketch style and usually accentuate teaching. In comparison to the past, whiteboard explainer videos are becoming less trendy and popular, but may still be effective for startups for educating and teaching.
Hybrid videos combine live-action and animation explainer videos. Hybrid videos do an excellent job of showing ‘real’ users of the service, while at the same time creator explainer videos
The benefits of explainer videos continue long after launch. Smart startups repurpose their explainer videos in their marketing and communications strategy:
The flexible nature of explainer videos makes them a good return on investment.
While some startups go for DIY video production, it’s ultimately the professional quality that sets a company apart (vs. being ignored, etc). An explainer video creation service offers:
Kasra Design, for instance, has created award-winning explainer videos for startups across industries – including, but not limited to, technology and healthcare. When a startup employs skilled professional teams they can be assured their story will be told in a way that connects and drives results.
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Explainer videos have moved beyond a fad in marketing: they are an important means of communicating, especially for startups. The best startup explainer videos show us that storytelling combined with creativity and clarity accelerates growth, builds trust, and encourages action.
Whether it is for pitching investors, launching to early adopters, or scaling globally, investing in a quality explainer video will be one of your best decisions. If you want your idea to be understood, remembered, and ultimately accepted, having the right explainer video may just be that special ingredient.
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