El Pintxo Spanish Restaurant Brand Identity Design Concept

El Pintxo Brand Concept is an idea to create a brand identity design for a Spanish Restaurant merging traditional food with a modern look, the logo design refers to a traditional dish called “Pintxo de Tortilla” and I integrated the symbol with the Brand Name being the symbol the “X” in the name.

The logo design made has a responsive function being really easy to use in every environment and medium as it has horizontal variation, a simplified version, and a symbol version for small areas.

For the brand color palette, I wanted to give an elegant and modern feeling at the same time that use it to connect with the Spanish feeling, that is why the primary color is Alizarin (ee1e3e) and the secondary one is We Peep (f5cfd0), to combine a bright primary color with a pastel one for the background, also the brand colors use black and white as complimentary.

For the branding elements like poster design, social media posts, and app design I used the duotone technique for the typical Spanish food and used it as a visual element to connect the visuals with the dishes you will get, another resource used for the branding elements is using photography from Spain to connect the brand with it’s origins and the style of design is Minimalist only using functional elements as the brand logo, Spanish locations or the food and the name of the dish to keep a clear brand message.