MA-SI-SSEO-YO is a concept branding for a Korean cuisine restaurant and the name comes from the pronunciation of the sentence “맛있어요” which means delicious, this project includes responsive logo design, branding elements like patterns and visuals, poster design, and social media posts.
The logo design shows a happy customer in a minimalist design style, with a simplified illustration with a bold stroke, the body of the customer is the Korean name of the restaurant, and surrounding the logo you can find the name and tagline.
As the visual style used for this project is minimalism the color palette is also minimalist only using 3 colors for the branding, as every color has it’s function as they represent the South Korean flag, blue, red, and white, these colors you will find on the logo and the rest of the branding elements.
To create the pattern for the branding elements I used parts of the Korean name and used it among the branding elements to create cohesion with the logo, also to connect the with South Korea I made a series of posters showcasing some popular cities using digital collage technique.
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