Menu
Want a storefront that customers can’t walk past?
Today’s brands strive to be different — and one of the simplest ways to achieve that is through neon signs. Bold, bright and impossible to ignore, neon signage has taken the design world by storm. Neon signs aren’t just retro decor from your parents’ 1950s diner anymore.
Today, smart retailers are using indoor neon signs to:
In this guide, you’ll see just how neon signs are changing storefronts and branding for good.
Let’s get into it!
Here’s what’s inside:
Advertisment
Neon is having a serious moment right now.
You may have seen them cropping up all over cafes, boutiques, gyms and salons lately. You’re not imagining it. The worldwide market for neon signs is expected to reach $3.63 billion by 2032, up from $2.53 billion in 2025.
So what is driving the comeback?
One major component of this resurgence is custom indoor neon signs from establishments like Voodoo Neon. These businesses allow customers to transform their logo, slogan or brand colours into a luminous focal point of their storefront. Today, indoor neon signs are LED-based. This means they:
Plus, unlike regular neon signs, they can be placed behind your register, next to your products or even in that photo spot facing your customers.
Here’s the kicker…
Neon signs are a one-time expense that pays you back every day your store is open. Now that’s marketing math that makes sense.
Brand identity is everything customers feel when they walk into your space.
It’s the colour scheme, typography, aesthetic — indoor neon checks every box. Custom neon succinctly speaks your brand with one look.
Here’s why neon is so good at this:
An effective storefront sign primes your customer before they even talk to your team. That immediate emotional resonance is your brand identity.
And it matters — nearly 79% of consumers believe signage quality reflects the caliber of the company behind it.
Think about how that hits in practice…
A customer drives by a dingy, faded sign thinking your store must be the same. Yet if they see a sparkling clean neon sign they know you care about the small things. That’s all it can take to turn a passer-by into a consumer.
Advertisment
Don’t just take it from marketing fluff. The numbers back this up.
Industry reports indicate that 64.9% of customers are more likely to visit a business that has illuminated, eye-catching signage. Indoor neon checks all of those boxes. It’s bright, unique and it photos well.
There’s also the social media angle.
Everyone loves taking photos in front of lit up signs. Every Instagram or TikTok pic customers take with your sign in the background is:
You can’t pay to get that kind of organic exposure. Indoor neon signs give you that right inside your storefront.
The takeaway?
Investing a few hundred bucks in a custom neon sign will get you thousands of impressions over its lifespan. Rarely do you get that kind of bang for your buck in other marketing mediums.
This is where a lot of business owners get it wrong.
They hurry to make one, choose something nondescript like “Open” or “Hello” and miss an opportunity to brand themselves. Use a neon sign to extend who you are.
Things to nail down before you order:
Make it short. Effective indoor neon signs have 2-5 words and one or two colours. More than that becomes cluttered.
Tip: If you operate in a saturated niche, try hyper-focusing on a phrase that’s uniquely yours. “Good coffee, good people” has more impact than “Coffee Shop”.
Placement is half the battle.
Ideally, this will vary based on store traffic flow, but there are several spots that will almost always work. Here are the top places retailers are using today:
Lighting is important as well. For instance, a sign glowing brightly in the dark recesses of a corner will stand out, whereas if that same sign is lit with harsh overhead lights it will look dull.
Quick reminder:
Indoor neon signs shine brightest when given center stage. Avoid cluttering three on one wall — choose one statement piece and give it room.
Advertisment
Neon signs aren’t retro gimmicks anymore. They’re one of the most affordable forms of branding available to storefronts today. With just one effective sign, you can:
Brands succeeding with modern storefront design don’t stop at basic printed signage. Custom indoor neon signs that speak to their brand help transform their space into a place people want to go.
So if your storefront feels a little flat…
Maybe it’s time to flip the switch.
Advertisment
Pin it for later!
If you found this post useful you might like to read these post about Graphic Design Inspiration.
Advertisment
If you like this post share it on your social media!
Advertisment
Want to make your Business Grow with Creative design?
Advertisment
Advertisment
