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If you’re trying to grow your account on Instagram, it’s easy to get distracted by numbers. “I want 10,000 followers!” But here’s the real deal: your follower count alone cannot determine account value.
I’ve come across several accounts whose follower count is in the tens of thousands, yet they barely scrape by on the like and comment front. On the other hand, there are smaller, consistently growing accounts with engaged audiences and paying customers. This is why audience targeting is more important than the numbers.
This is why I made this guide. I will explain why, how, and when to focus on audience targeting. I will also tell how the service you choose can help you adjust to this way of thinking.
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It is clearly visible, and you can feel accomplished when you get a high follower count. This is why focusing on follower count seems so appealing. But there are several reasons why this is so misleading.
For example, you have 5,000 followers and only 50 like, comment, and interact with you on your posts. On another account, with 1,500 followers, it’s like commenting, saving, and sharing your post. Which account is really growing? The second. This is why reaching your target audience is more important than getting more followers.
Targeting is about reaching people who are most likely to engage with your content. It is about understanding your audience and your followers. Good followers. Good followers are those:
Targeting your audience means making sure your time and content on Instagram isn’t going to people who are never going to see your posts. People who are going to see your posts are the people who really care about them.
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Here is the reason why targeting your audience is more important than looking at the number:
A small café, for instance, wanted more customers from the area. Instead of trying to get thousands of users, they focused on people within 10 miles who were into coffee, cafés, and brunch. They may not have grown followers as fast as a ‘viral’ café, but their engagement figures were worth it as more customers arrived. That’s the benefit of targeting.
Taking time to analyze your audience before the use of any other growth tool or strategy should be the first step taken, so here’s how to do it:
There are several of these to consider, and a well-defined audience means that you have a better chance of converting these people into customers.
It is best not worry about follower count and instead look at metrics that show value. Check out:
These are valuable metrics to keep track of that show much more than follower count.
I have a fashion influencer friend who spent years falling for the trap of focusing on follower count. She was posting every day without a target value, which was leading to high engagement. This all changed after she used a growth service for organic promotion.
In just a few weeks, she managed to double her engagement. Now, she’s getting longer comments, more DMs, and tons of collaboration offers. She may not have gained tons of followers, but she gained way more valuable followers than most of her peers.
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Strong, engaged audience members are more valuable to a creator than just having a high follower number. High engagement and audience participation are what drive new business opportunities, influence, and audience growth.
Using a service such as this can help you target audience members who can help you shift your focus, improve your engagement, and draw a meaningful growth strategy on Instagram instead of a numbers strategy. Prioritize the quality of your audience, engage them, and measure true growth. This is the only way to have a sustainable, healthy Instagram account growth.
5,000 active followers who engage are far more valuable than having more than 50,000 followers who are not active. When you focus on engagement as your strategy, each post, story, and reel will be meaningful to a part of your audience – and that’s the correct way to win on Instagram.
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