Retail Technology: Trends and Influence of AI in 2024

Retail Technology Trends and Influence of AI in 2024_

Given all the talk about artificial intelligence in the retail sector, it should come as no surprise that adoption of this technology is among the top trends for the sector starting in 2024. New avenues for opportunity are being made possible by the AI, machine learning, and predictive technologies explosive rise. But AI isn’t the only significant development in retail. Here are some more trends to see this year.

Latest Trends in Retail Technology


Latest Trends in Retail Technology

The retail industry is undergoing a major technological transformation. All these trends provide opportunities for greater efficiency, personalization, and innovation across retail operations.


Predictive Analytics and AI

Sophisticated analytics and AI in the retail industry are giving retailers unprecedented ability to understand shopper behavior and customize engagement. Predictive analytics applies data mining and machine learning to forecast trends. This supports planning and personalized marketing. AI-powered visual search tools, chatbots, and recommendation engines also deliver more relevant suggestions and complex customer service inquiries can be automated.

Mobile Commerce

One major trend is the rapid growth of mobile commerce. As smartphone ownership continues rising globally, retailers are prioritizing mobile apps and mobile-optimized shopping sites. Features like save-for-later and intuitive checkouts are tailored for smaller screens. Retailers are also exploring innovations like in-app digital coupons, location-based notifications when near stores, and mobile self-checkout.  


Internet of Things (IoT) and Smart Stores

Connected IoT sensors throughout physical retail locations provide a wealth of behavioral and environmental data to optimize stores in real time. Examples include sensors tracking in-store traffic patterns to rearrange displays or beacons triggering proximity-based promotions. “Smart mirror” technology with augmented reality overlays allows virtual try-ons and comparisons. Automated inventory scanners and robots even handle monitoring and restocking.

Immersive Technologies

These technologies like augmented and virtual reality are enhancing the shopping atmosphere. Retailers allow customers to visualize furniture arrangements with AR overlays or “try on” apparel virtually. Life-size digital screens display remote models wearing clothes in different sizes. VR product simulations can also create memorable brand experiences and connections.

Seamless Omnichannel Experiences

A key focus is tight integration between online and offline channels to enable unified retail ecosystems. Omnichannel experiences allow activities like ordering online and picking up in-store or trying in-store and shipping home. Shared order/inventory data, loyalty programs, POS solutions, and other connective digital infrastructure improve convenience.

Seamless Omnichannel Experiences


AI Evolution

Retailers are using artificial intelligence (AI) more and more; although the adoption of AI is still in its infancy, 60% of retailers plan to increase their investment in AI over the next 18 months.  By 2024, it’s anticipated that AI in retail will provide customers with a more tailored and intuitive experience. 


The increased use of it in recent years has resulted in a multiplicity of example data, which enables it to learn from different scenarios and modify its settings. Similar to this, improvements and adjustments have resulted from user input. Considering how popular this technology is, this trend is probably here to stay. Furthermore, ongoing research and development as well as more sophisticated programming will encourage anticipating such problems and coming up with solutions in advance.

Opportunities and Challenges

Notwithstanding the advantages, worries about AI’s dependence on historical data and its ability to replace human jobs still exist. The key obstacle is dealing with privacy and ethical issues.


Retailers need to proactively control AI use in a way that is consistent with their mission statements, fundamental values, and business goals.


To stop prejudice and protect customer privacy, transparency in AI applications is essential.

Threat of Deepfakes: a Developing Worry for Retailers

Deepfake technology is becoming more and more prevalent, which puts merchants at serious risk of quickly harming their brands’ reputations.


Artificial intelligence (AI) can quickly create deepfake movies and voice dupes, which may cause security and social problems.


Retailers need to be cautious when handling the threats related to deepfakes, from deceptive content on platforms like TikTok to posing as C-suite executives for financial transactions.



As retail technology continues maturing, customers will enjoy greater personalization. Meanwhile, retailers gain operational efficiencies, insights into preferences, and tools to build stronger customer relationships across touchpoints. Tech-savvy retailers have tremendous opportunities to innovate the shopping journey.


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Trends and Influence of AI in 2024_

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