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There are many terms in graphic design that defines techniques or elements, some designers can be confused abut them, that is why I made this post where I will show you the 10 most used graphic design terms about logo design and branding and their meaning to help you use them correctly.
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A logotype is the name of a company designed in a visual way, this means that the name of the company is their Logo, for example, Ikea or FedEx.
Logomark or brandmark is when a company uses a symbol to identify their brand, for example, Apple logo or Nike with the swoosh, the brandmark can be accompanied with the logotype but not always.
A combination mark is when a brand combines the logomark and the logotype in their logo design.
An icon is a symbol that represents a real, fantasy, abstract entity or action in a visual way.
A style guide or brand guideline is a set of standards and usage tutorial for a logo design and branding project to help the client to understand where and how to use the logo design and provide uniformity to the brand.
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Grid is a framework that divides the space by columns and rows, the grid helps the graphic designer to align and place elements quicker and neater seeing perfectly the design structure.
The brand is more than a Logo Design, brand is all the concepts, ideas, and emotions that your company wants to show and transmit. A brand is the mix of all the concept details, all the images, texts, words, content, etc.
Brand identity is all the visual elements that surround the company, this can be the logo design from your company, the business cards, packaging, uniforms, etc. The idea of the brand identity is that all the visual elements of the brand work together to transmit your ideas, emotions, and message.
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Thumbnail Sketch is usually used in the logo design process, and the thumbnail sketch is potential design concepts for your brand created by hand to visualize different ideas for the brand logo.
A mascot is a logo design that contains an animal or character and this is the main element of the logo, mascot logos are usually used for sports teams as Basketball and we also can see them on E-sports logo designs.
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Hope you find this post useful and discover the most used graphic design terms about Branding and Logo Design and learn they meaning, and if you are interested in learning more about logo and brand design I recommend you to read these other articles.
If you found this post useful you might like to read these post about Graphic Design Inspiration.
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