10 Most Used Graphic Design Terms about Branding and Logo Design

Discover the most used graphic design terms about Branding and Logo Design, learn graphic design with this glossary.

01. Logotype

Logotype is the name of a company designed in a visual way, this mean that the name of the company is their Logo, for example Disney or Coca Cola.

02. Logomark/brandmark

Logomark or brandmark is when a company uses a symbol to identify their brand, for example Pepsi logo or Nike with the swoosh, the brandmark can be accompanied with the logotype but not always.

03. Combination Mark

When a Logomark or Brandmark is accompanied with the logotype is called Combination Mark


04. Icon

Icon is a symbol that represent a real, fantasy, abstract entity or action in a visual way.

05. Style Guide or Brand Guideline

Style guide or brand guideline is a set of standards and usage tutorial for a logo design and branding project to help client to understand where and how to use the logo design and provide uniformity to the brand.

06. Grid

Grid is a framework that divides the space by columns and rows, the grid help graphic designer to align and place elements quicker and neater seeing perfectly the design structure.


07. Brand

Brand is more than a Logo Design, brand is all the concepts, ideas and emotions that your company want to show and transmit. A brand is the mix of all the concept details, all the images, texts, words, the content, etc.

08. Brand Identity

Brand identity is all the visual elements that surround the company, this can be the logo design from your company, the business cards, packaging, uniforms, etc. The idea of the brand identity is that all the visual elements of the brand work together to transmit your ideas, emotions and message.

09. Thumbnail Sketch

Thumbnail Sketch is usually used on the logo design process, and the thumbnail sketch are potential design concepts for your brand created by hand to visualize different ideas for the brand logo.

10. Mascot Logo

Mascot is a logo design that contains an animal or character and this is the main element of the logo, mascot logos are usually used for sport teams as Basketball and we also can see them on E-sports logo designs.


Yaroslav Iakovlev Profile Picture Zeka Design Graphic Designer
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