Why does your business need a logo? and why you need to invest in a professional designer, think about the most well-known brands, the first thing that comes to your mind is their logos and when you see these logos you already know what products they sell and what kind of services they offer.
So, investing in a good logo design is crucial if you want your business to have success in the long term, as it will help you grab customer attention, create a good first impression and it will be the central element of your brand identity improving your brand recognition and brand loyalty in the long term, so let’s take a more deep look on the reasons you need a logo design for your business.
Logo designs are used to reflect what your brand identity is about and what makes it unique, to understand it better a logo is a visual way to show your brand that encapsulates your brand value, message, personality, and quality and also can be used to attract the attention of your target audience.
Having a good logo that reflects correctly the unique features of your brand like value, message, personality, or quality it’s easier to connect with your possible clients as they will understand through unconscious messages what is your brand about and can feel related to your business.
Attention spans are really short these days and you might only have some seconds to grab the customer’s attention and convince him to enter your shop or hire your services, so you need to have in mind this when designing the logo for your business, and create a brand logo that stands out from competitors and make the customer curious about your brand.
Also, it’s not a secret that customer decisions in most cases are based upon psychological triggers, and the color is used to draw customer attention by transmitting unconscious messages that the viewer already relates with those colors, this is called color psychology and you can use it in your brand logo to make it easier for the customer to relate your brand with some feelings and make the customer choose your brand.
You only have one chance to make a first impression and as we saw in the previous reason, attention spans are really short, and your logo can help to introduce yourself to the consumer if you have a well-designed logo that connects with him it is more probable that the customer feels interested about your business and want to learn more.
If your brand logo has a good first impression with your customer it’s more probable that he will choose your brand over your competitors and if he has a good first experience with your business it is more probable that he will repeat and become a loyal customer.
Brand identity design is a crucial element of any business as it is a visual representation of what is your brand about, it includes logo, color palette, brand tone, brand voice, fonts, and imagery among many other elements, and it’s used to connect with your target audience and associate your brand with different feelings.
As mentioned, a brand identity is not only a logo design, as it is a complete visual system that helps to create a story of your business, but the central piece of the whole branding will be your logo design as it will serve as a foundation for the narrative of your brand, designing all the brand identity elements from your logo.
Think about well-known brands like Apple or Coca-Cola, you can easily draw their logos only using memory, and also if you see those logos you automatically relate them with their brand and connects with different feelings you had, as logos are used to identify your brand and customers can recognize your brand through the logo.
Creating a good logo design that’s easy to remember and tells the story of your business helps people to keep in mind your business and when they will see again your logo they will relate it with your brand improving your brand recognition and making your brand memorable in the long-term.
Imagine that you want to open a bakery, it’s probable that your city already has plenty of well-established bakeries that have been working for many years, how you can compete with them and not fail in the process? You need to differentiate your business from the other ones, so you can open an ecological bakery, or offer specialty desserts that you only can have in your shop.
A well-designed logo can be used to communicate these features and help your business stand out from your competitors, rising curiosity from your consumers and connecting with them as they can feel connected with ecological feeling or they are looking for new desserts and give a try to yours.
Think about you going to a shopping mall and you need to buy new sneakers to go running after work, you are looking around and you spot Nike swoosh, and you want to buy them automatically, why does this happen? Because you already know Nike and you associate their logo with good quality sports gear.
And as your brand grows and gains experience it will make your logo more familiar to a wide range of customers by seeing your logo many times, they know your brand and this makes them perceive your brand as trustworthy and accessible because they have seen you during the time and will choose your brand over competitors increasing brand loyalty.
As you can see having a good logo design for your business is a crucial part of its success of it, helping you attract customers’ attention and choose your brand over competitors by connecting with them increasing brand recognition in the long term, so if you want to create a good logo for your business you can send me an email or check my design process to help you create a memorable brand.
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